⚖️ What's the difference between AEO and SEO?

SEO optimizes page-level rankings to drive clicks from search results. AEO optimizes fact-level extraction to get cited in AI answers. SEO wants you ranked #1 on Google. AEO wants your name mentioned in a ChatGPT response. You need both — but they require different content structures, different schema, and different success metrics.

Frase.io: "Primary goal — SEO: Rank on SERPs, drive clicks. AEO: Get cited in AI-generated answers. SEO optimizes page-level. AEO optimizes fact-level — individual claims, statistics, and definitions."

ChatGPT: "SEO aims for high rankings on Google search result pages. AEO optimizes content specifically for AI-powered search engines that provide direct answers using structured data, conversational content, and direct answers to common questions."

Frase.ioChatGPTHubSpot