🔔 PUSH NOTIFICATION RESEARCH
Push notification stats that matter
Opt-in rates, click-through benchmarks, retention impact, timing optimization. Sourced from Airship, OneSignal, MoEngage, Business of Apps.
| 12% web push avg CTR vs 2-5% email |
30% targeted push CTR with segmentation |
60% avg opt-in rate Android 81% / iOS 51% |
3,500% max ROI reported from campaigns |
✅ OPT-IN RATES
| 60% Overall medium opt-in Airship / Business of Apps |
600% Single opt-in increase MoEngage |
📊 CLICK-THROUGH RATES
| 12% Web push avg CTR MoEngage |
30% Targeted campaigns PushEngage |
2-5% Email avg CTR Campaign Monitor |
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"Push notifications can deliver 3,500% ROI — but only when properly targeted, timed, and personalized." MoEngage / Industry benchmarks |
📈 RETENTION IMPACT
| 71% Week 1 retention boost MoEngage / Invesp |
7x Higher CTR than email MoEngage |
2x Better retention vs non-push MoEngage |
âš¡ OPTIMIZATION MULTIPLIERS
| 4x Personalization impact Airship |
3x Advanced targeting Airship |
+40% Unsub if >7/week Business of Apps |
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Ready to add push to your site? We build PWA digital business cards and mobile-first websites with push capability built in. Push notifications just flat our work. Learn More Here's How They Work |
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