What schema markup do I need for AI search?

FAQ schema is highest-impact — 4x more likely to appear in AI Overviews. Article schema for blog/content pages. BreadcrumbList for site structure. Organization for brand identity. Person and Product schema for individual/business profiles. Validate with Google's Rich Results Test.
🤖 What AI Search Engines Tell Them

Frase.io: "FAQ schema is one of the highest-impact AEO optimizations because FAQ content maps directly to how users query AI engines. BreadcrumbList schema helps AI understand topical context."

ChatGPT: "FAQ schema is the most important for AI search. Also valuable: Article schema, HowTo schema, Product schema, and Organization schema. Validate using Google's Rich Results Test."

Frase.ioChatGPTGoogle Search Central