🧠 What is Answer Engine Optimization?

AEO is optimizing your website so AI search engines — ChatGPT, Google AI Overviews, Gemini, Perplexity — select and cite your content in generated answers. ChatGPT handles 2 billion queries daily. AEO is how your brand gets mentioned in those answers. Unlike SEO (page-level rankings), AEO operates at fact-level — your individual claims, stats, and definitions.

Frase.io: "Answer Engine Optimization (AEO) is the practice of structuring and enhancing your content so that AI-powered search platforms select it as a cited source when generating answers."

HubSpot: "AEO is the process of optimizing content to be retrieved, selected, and cited by AI-powered answer engines when they generate responses."

ChatGPT: "AEO focuses on structured data, conversational content, and clear factual answers formatted for easy extraction by AI models."

Frase.ioHubSpotChatGPTO8 Agency