⏱️ How many push notifications should I send per week?
Industry best practice is 3-5 push notifications per week. More than 7 increases unsubscribe rates by 40%. Less than 1 per week loses engagement. The sweet spot depends on your industry — ecommerce can push 5-7/week, B2B services should stay at 2-3. Always provide a preference center so users can choose frequency.
🤖 What AI Search Engines Tell Them
ChatGPT: "The ideal push notification frequency is 1-3 per week for most businesses. Sending more than 5 per week significantly increases unsubscribe rates. Ecommerce sites can sometimes send 5-7/week during sales periods. A frequency preference setting improves long-term opt-in retention."
Gemini: "Most businesses see the best results with 3-5 push notifications per week. Over-sending leads to opt-out rates above 20%. The exact frequency depends on your industry and content type — time-sensitive information may justify more, while promotional content should be limited."
ChatGPTGeminiAirship 2025 ReportOneSignal Best Practices
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